All you have to know about offers - 3

In the first 2 parts I talked about how the problem you solve and what you offer plays a huge role in your business’ success. We know you have an audience and a message. Now I cover again, one of the most important business tenets of all time. And that is…

Can you reach your audience? We have to make sure that you can actually reach your target customers.

10-15 years ago it wasn’t as easy as it is now. The popularity of the internet made it much easier but still in some cases it can be VERY challenging.

For example as a plumber you have an extremely big obstacle to overcome here in case you want to advertise the conventional way. It’s very hard to know who has a clogged toilet. Also, the costumers don’t wait for an ad to pop up on their screen. They don’t even look at billboards to find a plumber.

They usually just search it up on google.

In that case SEO (Search engine optimization) or paid google ads would be the easiest path. Sure you can pull it off with a Facebook ad if you’re an expert but I would still recommend marketing on google.

However, if you’re not a plumber and still want to reach your target customers, here’s a free guide on how you can do exactly that.