How to handle traffic coming from your ads?

Let’s say you put up a campaign and it runs successfully. But where do you direct all those people who want to buy from you?

Well, you have to send them to a collecting site. This site is called a landing page. On this site, you have countless options but really, you only have 2.

1. Make them buy instantly

This is the classic way of doing marketing. You show an ad to a group of people and those who raise their hands, you give them a chance to buy.

Just think of any drop-shipping business. They do the same thing. They show an ad on Facebook which says “Hey, I have great stuff, so buy my stuff. If you are interested PLEEAAASE click this link.”

This link sends them to a landing page on which they can buy the product directly.

2. Do some type of value exchange with them first

If it’s a higher ticket product (higher price), you may not be able to sell them by showing just one ad. At first, you should consider giving them something for free, as a gift, in exchange for their contact information.

When you have their information you can send whatever you promised first, in which you can try to sell them if you want to. Then you can continue to send them valuable emails, in which you can also try to sell them.

If you create value for them, they will be more likely to buy from you because you show competence and also build some rapport with them. This will make your leads warmer which will make the sale easier.

So in conclusion, you may consider trying to create free value because this can generate you a TON of leads.

And do you know what can make you even more leads?

Studies show, that people who read the following free guide on marketing tend to get 400% more leads.