All you have to know about offers in ads - 1

The first key that I’m going to tell you is so trivial that most people oversee it. To make sure you get the full picture I’m explaining this concept to you in depth.

So let me begin with a little bit of sales training.

Everyone thinks that salespeople are annoying. Why is that?

Because they try to shove everything down your throat. And people hate to be sold to, but love to buy. So the force that the salespeople apply on their customers creates resistance in the buyer’s mind. But sales is still important, therefore you have to get around that somehow.

So how do you make more sales by avoiding forceful tactics?

Instead of trying to actually sell to people, give them a great reason to buy from you. List your product as the only possible solution for their problems, tell them why it is worth it for them and give them an actual reason why they should buy.

So you don’t have to sell on the product, you have to sell on the need. Present the need, then guide them to the solution, and finally tell them that your product is the way to get to the solution. That way you just help them make the purchase and guide them to the end instead of forcing them to buy your product.

So is there actually a problem you solve?

Because you cannot sell boots to someone without legs. So if there’s no need, you have to come up with something else. It’s very hard to sell something that no one really wants.

Remember. Is there a problem that you solve?

When you answered that question, forward to my free guide on the most important principles of marketing.