How to raise interest in the customer’s head?

The solution to your question is: WIIFM.

And what is it exactly? Let me tell you how I learned about this.

I bought a course and while I was talking to the old, wise man who made the course, he asked me a question. “Do you know what’s the most important radio station?” I was moderately confused. I was like: is that really what I paid hundreds of dollars for??

He said: “it’s WIIFM. It stands for What’s In It For Me”

After this he saw that I was still confused, so he began a monologue: “You know what everyone thinks about the most? Themselves. Most of the time, if people do something, it’s because they want to gain something. Even if they read something, the first thing they think about is why they should care. What will they benefit from this? People are selfish even when they seem to be fully selfless”

I totally get it now what he meant by this. And I realised that this was, is and will be the foundation of marketing and sales. If you can convince people that they will benefit from buying your offer, you have a successful campaign.

And how can you make sure they are convinced that they should buy?

You have to tell them the WIIFM. Don’t talk about you or your company, talk about them. If they know what’s in it for them, it would be dumb for them not to buy.

That’s why I don’t understand marketers who are saying: “Oh we designed a new logo so please buy from us”. Why don’t they just say: “Hey, if you buy our product it will be good for you because of these things: …. .“

Obviously don’t copy-paste this text. I only wrote it this way to make sure it’s easy to remember.

So remember today’s takeaway is: What’s In It For Them(me)? WIIFM.

And do you know the WIIFM of why you should read my free guide on marketing?

You will know everything you have to about marketing. No bs. No scam. Only pure knowledge.