Why can’t you offer a free trial?

(Only applicable to service based businesses)

It’s really easy to explain.

When you hear that “with free trials you can get 200% more customers” or “Free trial is the best opportunity now”, you hear the truth.

Yet still, why is it not revolutionary?

Because it brings in the wrong type of customers.

Customers that are afraid to spend more than 2 pennies on anything.

And those are certainly not the type of customer that you want to attract.

The whole point of a business is to bring money IN.

And what does a free trial give you?

Customers that disappear once the trial period is over.

Or even if they stay, they’ll be a headache.

They’ll want to know about every little detail you do. How you did what you did. Why you did what you did.

They won’t trust the process at all because they care only about how much they are spending on ads.

They don’t care how much it brings back. They just care that it costs them money.

Then they’ll think that they can do this themselves, so they cancel their monthly subscription right before the trial period ends.

And those who stay after the trial period would’ve stayed without the trial period as well.

So, with a trial period you only work more.

That’s not a good investment, isn’t it?

So why does it bring you 200% more customers?

Because a lot of freeloaders sign up for a trial period.

They love that.

And then surprise surprise, they cancel.

Do yourself a favour and please don’t offer free trials.

If you want to do yourself one more favour, check out my free guide on how to excel with Meta(Facebook) ads.