Your most efficient salesman isss…
Marketing.
“He who doesn’t treat marketing as a salesman, fails to utilize sales to it’s fullest.”
But how could you treat marketing as a salesman when marketing and sales serve a completely different purpose?
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen.
Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result.
The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost.
Therefore every ad should be a super-salesman.
A salesman's mistake may cost little. An advertising mistake may cost a thousand times as much. Be more cautious, more exacting. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade.
So make sure your advertising is ON POINT.
If you want to be GREAT in advertising, check out my free guide on the 6 most important marketing principles.
