What makes an ad successful

How do you know whether they are working or not?

Let me explain.

First, you have to understand why you are even advertising in the first place.

You invest in advertising to sell more of your products and make more money in the end. So, to make more money.

If you get back more from selling those additional products than you invested initially, then you have a successful campaign. So if money in > money out, you make profit.

And if so, the more you invest, the more products you will sell and the more money you make in the end.

If that’s the case, you can be happy with your campaign.

So basically this is everything you need to know when you start out.

In the beginning, you don’t have to worry about all the fancy terms and all the different KPIs(Key Performance Indicators).

Don’t confuse yourself with them. It’s not worth it. You will pick those terms up along the journey anyway.

So first, let’s just make sure you are making more money from your ads than you are spending.

Do you want to make money with your ads?

I composed the 6 most important marketing principles down into a single document.