How to improve every one of your ads 2.5x

Most often what you can see in advertising headlines is simply trash…

To say „Best in the world“, „Lowest prices in existence," etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of expression, a tendency to exaggerate, a carelessness truth. They lead readers to discount all the statements that you make.

Instead, try to include specific statements and numbers like I did in this marketing tenet.

If something is specific, it‘s either a truth or a lie. However, if this strategy is not used subtly, people will assume a lie.

If it‘s too good to be true or too specific - for example: 87,6572% - people will just call it a lie.

If used subtly, however, it can bring you more results than most of the possible nuance changes you can make in a headline.

And you know what can bring you EVEN MORE results?

Check out my free guide on how to advertise effectively.