How to make sure 78% of customers buy

You are doing direct marketing - if you aren’t currently check out this page - what you offer, plays a huge role in your ad’s success. And many people get this wrong.

Why?

Because what they offer is high threshold.

“Threshold is what you ask for in return for your offer”

Let’s say your offer is $100M. The only thing you ask for is their kidney. Well, it’s immensely high threshold. You know, they have to extract their kidney, put it in an envelope, send it to you and hope they will get the money.

It’s the same thing when a marketing company asks you to hop on a 30 min zoom call with them.

Why would you do that?

You have better things to do and they know that. The bare minimum from them would be to shorten it up to 15 mins. But even then it’s a big ask if they don’t build a connection with you first.

So, how do you make your offer as low threshold as possible?

Everyone starts with lowering their prices but please, I’m begging you. Don’t fall into this trap.

There will always be someone who does the job cheaper than you. You will just make it harder for yourself.

So what do you do then?

You try to ask for a little commitment first. That’s low threshold so they are more likely to act on it.

I do this to with my Free guide on how to do meta ads. I just offer them a valuable piece of information that is more powerful than most paid stuff and I don’t ask for anything in return.

And it’s the same thing when you see a free solar panel price calculator. They ask for a link click on which they show how much you can save and now you already spent some time with them. And the more familiarity you build with them, the more likely you are to buy from them.

Now, if you want to make sure you don’t mess up your Facebook (Meta) ads, check out my free guide.